SEMA 2024: Our Thoughts
The 2024 SEMA Show blended innovation, industry trends, and invaluable lessons, leaving us inspired for what’s next in the automotive world. From the electric buzz of Central Hall and the omnipresence of the Cybertruck to the thrilling outdoor displays and opportunities for growth in influencer partnerships, this year’s event had something for everyone.
As brands continue to navigate changing markets and consumer priorities, SEMA 2024 reminded us that innovation paired with authenticity is key to success. Read our full reflections on what made this year unforgettable and where the industry is headed for 2025.
Case Study: How MetaMartini and Torque Drift 2 Took the U.S. Market by Storm
MetaMartini Teams Up with Grease Monkey Games to Launch Torque Drift 2
In 2022, MetaMartini partnered with Grease Monkey Games to bring their latest game, Torque Drift 2, roaring into the U.S. market. Through a mix of hands-on event activations, global influencer partnerships, and a social media strategy that revved up fan engagement, we turned Torque Drift 2 into more than just a game—it became a cultural hub for car enthusiasts. Our efforts helped the game gain over 350,000 downloads in six months, with digital engagement levels that left industry averages in the rearview mirror. Dive into the details of our partnership to see how we built a global fanbase and brought the thrill of drift culture to screens everywhere!
GRIDLIFE Summer Apex Festival 2024 | A MetaMartini Case Study
Discover how MetaMartini and GRIDLIFE joined forces to transform the Road America Summer Apex into an unforgettable event. Read our case study to explore our strategic approach, including targeted advertising and social media campaigns, that attracted over 3,500 attendees and showcased 120 top-tier show cars.
How Detailing Products Stole The Show at Riverside Chattanooga 2024
In the digital marketing landscape that is 2024, physical event activations still hold their own to scale a brand and launch a new product. Learn more about how Malco Automotive partnered with MetaMartini to grow their brand and launch a brand new product at Riverside Chattanooga this year.
Why User-Generated Content Reigns Supreme in 2024
User-generated content is a pivotal part of a successful digital marketing strategy in 2024, but managing a successful UGC program can be difficult. Click here to learn about how your business can utilize UGC in 2024, some keys to success, and how MetaMartini can help your UGC program thrive!
Digital Advertising: Not Just For Sales
When it comes to marketing in 2024, Digital advertising is a key pillar of any successful brand. With that being said, Digital Advertising can be used for more than driving sales. Learn about the effectiveness of digital ads in event activations, brand awareness, and even to hire your next team member.
Japan Auto Legends | Marketing Agency Case Study
Gaining traction with physical activations presents a challenge amidst the digital landscape of 2024. Discover how Driver Motorsports collaborated with MetaMartini to enhance their attendance and elevate their annual event, the 2024 Japan Auto Legends show at Virginia International Raceway.
The Driver Program | MetaMartini’s Newest Initiative
Running a race team is hard. Trying to be the best driver you can be while also managing your business partnerships is harder. Learn more about the MetaMartini Driver Program, how it works, and why it can help you elevate your racing program in 2024 and beyond!
ShipNerd | Marketing Agency Case Study
When a small Canadian based logistics company needed help with their marketing, they knew who to call. Find out how MetaMartini helped them scale brand awareness, utilize UGC and AI generated content to optimize their social marketing, and established framework for their internal marketing team.
What is Flow-Through Rate?
Let’s learn the #1 way to measure paid ads effectiveness the easy way. Instead of ONLY focusing on ROI, today we take a look at something called “Flow Through Rate.”
How to Avoid Bad Content Marketing
Content isn’t a hidden tactic for businesses anymore but making sure it’s authentic, is. Here are some easy tips that help small ecomm businesses create authentic content that feels real.
How to stand out with your brand online.
How to make your small brand or business stand out in the industry you compete in. This topic will always be easy to discuss, but hard to do. Here at MetaMartini, we want to see all small biz win, so our top tips are here for you to learn from!
Where is digital marketing headed in 2023 and how can small businesses win?
Small businesses face big challenges in 2023. From artificial intelligence to dynamic advertising budgets that exceed six figures. So just what can you do to remain competitive in the next 12 months and how will you continue to stand out? Today’s blog features advice on how to do just that.
2022 Black Friday / Cyber Monday Performance
A brief review of the 5 day holiday performance from Thanksgiving to Cyber Monday in 2022.
Classic Mechanics partners with MetaMartini for event organization services.
Classic Mechanics, an affiliated division of Motion Products, has partnered with MetaMartini to bolster marketing & event organization initiatives in the local aftermarket automotive industry.
Adro USA partners with MetaMartini for marketing services.
Adro USA has partnered with MetaMartini to bolster marketing & wholesale initiatives in the aftermarket automotive industry.