ShipNerd Partners with MetaMartini

In May of 2023, Shipnerd partnered with MetaMartini on the development of standards as it relates to marketing strategies, developed copy and brand messaging, tested AI derived content, and developed standards around User Generated Content (UGC).

ShipNerd x MetaMartini Partnership — ShipNerd provides shipping services to the North American market and specializes in LTL and parcel shipments at a discount.

This marketing strategy prioritized new lead generation for the growing Canadian company and was built to target the United States small business demographic.

Below is how MetaMartini built a plan that made sense and truly captured the audience we wanted; resulting in an increase in Facebook engagements of over 135% with Instagram also seeing a 35% increase within the first 30 days.

Marketing Strategy For ShipNerd | Make Shipping Easy

The marketing strategy consisted of an omnichannel content strategy that was supported through social educational content to the market, a paid lead generation strategy accelerate social proof, and community building through engaging and trending topics current users interacted with.

Social Content Strategy - ShipNerd

We initiated the process by establishing content standards, ensuring a cohesive and visually appealing brand image across all platforms. This involved defining a unique visual identity, consistent tone, and guidelines for content creation.

Copy Development

Crafting compelling and resonant copy became a focal point. Our team worked closely with ShipNerd to develop engaging narratives that aligned with their brand messaging, creating content that not only showcased their services but also told a story.

AI-Generated Content Testing

Recognizing the potential of AI-generated content, we introduced and tested this approach. We experimented with creating short videos and reels to capture the audience's attention. The “NerdHerd” series were highlighted, contributing to increased video views on both Facebook and Instagram.

Value of User-Generated Content (UGC):

We educated ShipNerd on the value of UGC and community-driven content. Encouraging their users to share their experiences and content not only increased the available pool but also created a sense of community around the brand. Ultimately, this allowed the ShipNerd team to create more content with less overall inputs, saving costs.

The Results

After partnering with MetaMartini, ShipNerd saw an impressive lift of over 135% in engagement on Facebook and 35% on Instagram. Facebook video views would skyrocket by an additional 364%, with Instagram trailing shortly behind at an impressive 247% increase.

Conclusion

Through the implementation of content standards, engaging copy, innovative AI-generated content, and a focus on user-generated content, MetaMartini Marketing has successfully transformed ShipNerd's social media landscape. The impressive growth in engagement rates, video views, and impressions underscores the effectiveness of our tailored strategies in elevating ShipNerd's brand presence and fostering a vibrant online community. As we continue to evolve our approach, we anticipate sustained growth and increased brand loyalty for ShipNerd in the dynamic world of social media.