The Driver Program | MetaMartini’s Newest Initiative
What is the MetaMartini Driver Program?
The partnership between sponsors and motorsports drivers is as old as time itself. For as long as humans have been racing cars, drivers have been negotiating partnerships to help fund their driving programs. The old adage of “Win on Sunday, Sell on Monday” has echoed through the pits of motorsports events and sales floors since the first sanctioned automotive racing event.
How Does The MetaMartini Driver Program Work?
While sponsorships and partnerships are a key part of any racing program, navigating these partnerships can be a bit troublesome. As a business, your strategic partnership with drivers for their race program is more than just a one-way sponsorship, it's a way for your business to capture user-generated content (UGC), establish social brand equity, and otherwise leverage additional channels for increased sales opportunities. As a driver, these partnerships are key to the success of your annual motorsports program, however it can be difficult to manage expectations and provide updates to your partners while also focusing on doing what you do best- being the best driver that you can be. This is where the MetaMartini Driver Program can help.
How Is The MetaMartini Driver Program Different?
MetaMartini Founder Alex Martinez and Accounts Manager Dustin Korth at the end of the 2024 River Valley Road Rally Event.
To put it simply, the MetaMartini Driver Program serves as a bridge between Motorsports teams and their business sponsors/partners. With a combined experience of over 3 decades in eCommerce, Digital Marketing, and content creation the MetaMartini team is uniquely positioned to serve as the catalyst for race teams and sponsors by bridging the gap between the two. By working hand in hand with our drivers, we’re able to understand their unique program and what sets them apart from the other drivers in the market. Additionally, as seasoned veterans in the eCommerce and digital marketing space, we understand the necessity for urgency, timeliness, and deliverables that not only influence potential customers, but also inspire audiences to purchase, ultimately leading to additional revenue from the partnership.
Does MetaMartini Offer Other Services?
Because we understand that every race team and program is different, we’re happy to custom tailor our agreements based on your specific needs. From sponsor partnership negotiations to content creation, asset management, and even total social media management our team is happy to assist you in whatever way best suits your specific needs. This allows us to maximize your existing partnerships, source new partnerships, and help you grow your program as a driver without needing to learn how to be an expert.
What Kind Of Motorsports Programs Does MetaMartini Support?
As drivers and enthusiasts ourselves, we understand that racing is not limited to a singular category. Because of this, the MetaMartini team is happy to support ALL facets of racing from Formula Drift to N.H.R.A. Drag racing, SCCA and IMSA road racing, to ARCA, NASCAR, and more. We even support things like Offroad/Baja Racing and Monster Truck programs!
How Do I Learn More About The MetaMartini Driver Program?
Simply click the link below to contact us and a member of our expert staff will reach out to you asap. It's never too early or too late to take your motorsports program to the next level. We’re here, ready to help you kick it up a notch and optimize your partnership program.
Dustin Korth
Dustin@MetaMartini.net