How Detailing Products Stole The Show at Riverside Chattanooga 2024
Malco Automotive Epic products on a display at the 2024 Riverside Chattanooga event.
Despite the primarily digital landscape that is marketing in 2024, physical event activations continue to prove as an incredible opportunity for brands to showcase their products. When the right brand pairs the right product with the right event, magic happens. Such is the case with Malco Automotive and our partnership with them to bring their all new OTG Waterless Car Wash to the annual Riverside Chattanooga event in April of 2024.
Here’s how we did it:
1.) Product samples- Seeing is believing.
Step one in launching a brand new product is getting buy-in from real customers. The easiest way to do this? By getting them to use the product. The concept seems simple in nature, however it's remarkable how many opportunities pass brands every day because they miss the mark. Such is not the case with Malco however, As the Malco Automotive team came prepared to Riverside this year with over 10 cases of their new product. In partnership with MetaMartini, Malco was able to distribute this product to potential customers, getting real hands-on experience with the product and creating a lasting impression as to how awesome the product worked.
2.) Creating content at the source
While at the Riverside Chattanooga event, the MetaMartini team was able to capture high quality content of the new product. Not only is this content created by real, authentic automotive enthusiasts, but it also showcases the product in one of its best use cases, at a car show. By capturing both high quality imagery and video assets at the show, the MetaMartini team was able to set the Malco Automotive brand up for success for future marketing campaigns around the OTG Waterless Car Wash product as well as several other products within the Malco Automotive lineup.
3.) Educating the audience - What makes Malco Different?
With the help of MetaMartini, Malco was able to set up a display rack that showcased several of the incredible products that they offer at a fraction of the price of a full booth space at the event. This allowed representatives from Malco to be present at the event, answering questions about the product, showcasing the best uses for the product, and ultimately educating the audience on the key differences that make Malco Automotive the number one choice in detailing products.
The Results
By partnering with MetaMartini for the 2024 Riverside Chattanooga event, the Malco Automotive team was able to launch their new product on several fronts. By partnering high quality user-generated content with a strategic physical activation strategy, Malco saw an impressive product launch and an overall brand awareness lift, all while keeping costs within control for the event.
By combining forces with MetaMartini, Malco Automotive successfully marketed to a new and adjacent demographic that may not have otherwise known about the Malco Automotive line of detailing products.
Looking to take advantage of event activations but not quite sure where to start? Send our team a message today and let us help you scale your brand awareness, take advantage of new audiences, and ultimately grow your business in 2024 and beyond!
