SEMA 2024: Our Thoughts
The 2024 SEMA Show blended innovation, industry trends, and invaluable lessons, leaving us inspired for what’s next in the automotive world. From the electric buzz of Central Hall and the omnipresence of the Cybertruck to the thrilling outdoor displays and opportunities for growth in influencer partnerships, this year’s event had something for everyone.
As brands continue to navigate changing markets and consumer priorities, SEMA 2024 reminded us that innovation paired with authenticity is key to success. Read our full reflections on what made this year unforgettable and where the industry is headed for 2025.
Case Study: How MetaMartini and Torque Drift 2 Took the U.S. Market by Storm
MetaMartini Teams Up with Grease Monkey Games to Launch Torque Drift 2
In 2022, MetaMartini partnered with Grease Monkey Games to bring their latest game, Torque Drift 2, roaring into the U.S. market. Through a mix of hands-on event activations, global influencer partnerships, and a social media strategy that revved up fan engagement, we turned Torque Drift 2 into more than just a game—it became a cultural hub for car enthusiasts. Our efforts helped the game gain over 350,000 downloads in six months, with digital engagement levels that left industry averages in the rearview mirror. Dive into the details of our partnership to see how we built a global fanbase and brought the thrill of drift culture to screens everywhere!