Case Study: How MetaMartini and Torque Drift 2 Took the U.S. Market by Storm

MetaMartini Teams Up with Grease Monkey Games to Launch Torque Drift 2
In 2022, MetaMartini partnered with Grease Monkey Games to bring their latest game, Torque Drift 2, roaring into the U.S. market. Through a mix of hands-on event activations, global influencer partnerships, and a social media strategy that revved up fan engagement, we turned Torque Drift 2 into more than just a game—it became a cultural hub for car enthusiasts. Our efforts helped the game gain over 350,000 downloads in six months, with digital engagement levels that left industry averages in the rearview mirror. Dive into the details of our partnership to see how we built a global fanbase and brought the thrill of drift culture to screens everywhere!