Digital Advertising: Not Just For Sales
In the world of digital marketing, paid advertising is regarded as the powerhouse for driving sales. While this is true, the impact of digital advertising reaches beyond just being a direct sales channel. From bolstering brand visibility for small and mid-cap businesses to targeting specific geographical areas on the map, paid advertising isn’t just a tool available to marketers in 2024, it's a necessity for success. In this blog we’ll dive into the multiple benefits of paid advertising, highlight some key areas of success, and ultimately help you understand how you can utilize it better for your specific needs.
Using Digital Advertising to Driving Brand Awareness
In today's crowded digital landscape, cutting through the noise to reach potential customers requires a tactical approach. Paid advertising serves as a tool for this, propelling brands into the spotlight and ensuring their visibility among the noise. By strategically deploying targeted ads across various platforms, businesses can capture the attention of their target audience and stay top of mind with their current and potential customers. Using a staged funnel approach that’s measured by Key Performance Indicators (KPIs), brands can establish a sales funnel that maintains a healthy traffic level by cultivating brand recognition and trust.
For example, in 2023 MetaMartini partnered with Evology Manufacturing to increase their brand presence online. Through a targeted digital advertising campaign, MetaMartini was able to help Evology lift their overall impressions on their pages by over 200% in just 6 months. This lead to an increased social following, higher amounts of website traffic, and ultimately, a direct increase in lead generation on the Evology Website.
Using Paid Ads To Targeting Geographical Locations
Regardless if your business is a local service provider or you’re looking to source your next rockstar employee, paid advertising offers unparalleled precision when it comes to targeting specific geographical regions. Whether you’re aiming to penetrate a new market or consolidate presence in existing ones, geo-targeted ads enable marketers to tailor their messages according to regional preferences, languages, and cultural nuances. By harnessing location-based targeting features across platforms like Google Ads and social media channels, businesses can reach consumers within designated areas, maximizing relevance and impact with their targeted demographics. This hyper-focused approach not only optimizes ad spend but also fosters a deeper connection with regional audiences, driving engagement and conversions.
Using Paid Ads To Grow Your Event
While traditionally paid advertising is thought of solely as a digital-only tool, physical activations can see massive benefit from some simple targeted ads. By utilizing current social media platforms, Brands can reach a broader audience, oftentimes for less than a dollar per acquisition cost (CPA). Digital advertising strategies offer marketers the means to amplify the buzz around their event. By leveraging targeted ads across several digital channels, businesses can create anticipation, drive attendance, and ultimately extend the reach of their organization. Whether promoting product launches, brand activations, or community gatherings, strategic ad campaigns can galvanize interest, spur ticket sales, and ensure the success of physical events.
One example of this would be how MetaMartini assisted the Driver Motorsports team raise overall event engagement over 300% for their 2024 Japan Auto Legends event through a paid ads campaign. Using our expertise, the MetaMartini team created a 45 day promotion for the 2024 Japan Auto Legends. Over the course of the 45 day campaign, we were able to lift engagements on the Facebook event page by over 3 times for less than $0.50 per engagement. This led to an overall increase in event attendance and helped make the 2024 event their biggest event to date!
Conclusion
When it comes to digital advertising, our team knows that its about more than just sales. Paid advertising is a multifaceted tool for brands. By leveraging its potential to create brand awareness, target specific geographical locations, and elevate the visibility of their physical events businesses can leverage new avenues for growth and engagement.
When it comes to digital advertising, the MetaMartini team are experts in helping your business achieve their goals. With over 35 years of combined digital marketing experience, our team is sure to have a solution that fits your specific needs. Contact us today and let us show you how we can help your business tell its story and transform its brand.
Dustin KorthDustin@metamartini.net